The Nvidia DLSS 5 dispute is a case study in what happens when a technical term gets fully absorbed into commercial branding. The pushback was not a performance of skepticism — it was a defense of a category that the technical community still needs to function. 'If you're gonna hate, hate accurately' [7] is a statement about taxonomic responsibility, made by someone who understood that the real harm of mislabeling is not offense but confusion: if DLSS 5 is AI, then 'AI' names nothing useful, and every subsequent argument that…