When a Nature Medicine feature on AI's role in scientific research circulates primarily among specialists while Musk's claim that physics has stagnated reaches mass audiences , the failure is not one of science communication strategy — it is one of structural capture. The celebrity industrialist has absorbed the interpretive function that used to belong to science journalists translating peer-reviewed work. What results is not misinformation in the narrow sense of false claims; it is the replacement of a contested, evidence-grounded conversation with a personality-anchored one.