The IP move Swift's team made is architecturally different from the copyright suits that have defined the AI legal landscape so far. Getty Images pursued Stability AI through copyright infringement — a claim that requires proving reproduction and harm. Trademark protection, by contrast, attaches to commercial distinctiveness and source identification; unauthorized use in commerce can be enjoined without waiting for a specific injury to materialize. The USPTO filings for voice and likeness protection are not a reaction to a specific deepfake incident — they are infrastructure laid before the next…