The travel-tech promotional posts framing AI pricing as 'not about tricking customers' [1][2] are not anomalies — they are the vendor category's answer to a genuine credibility problem. When consumers notice prices shifting between searches, the instinctive response is suspicion. The vendor reframe moves the argument before it can land: fairness, in their construction, means the system is allocating seats efficiently across a market, not targeting individuals. That framing is coherent on its own terms. It is also strategically useful, because it makes the alternative — characterizing personalized pricing as…