The NRL's decision to act against AI misinformation posts establishes a structural shift in how sports bodies can position themselves relative to synthetic content. have proliferated across Facebook, designed to mimic authentic club and fan communication closely enough to gain widespread engagement before being identified. Michael Luck's public condemnation of the Johnathan Thurston cancer rumor is not merely a crisis-communications response — it is a league executive asserting that the organization bears responsibility for the informational environment around its players, regardless of whether…