India's Three-Hour Deepfake Deadline Sets a Global Enforcement Pace

What the IT Rules 2026 establish institutionally is a liability structure that treats detection speed as a solved problem before it is one. Current automated deepfake detection tools operate on probabilistic confidence thresholds that require time — for video especially, frame-by-frame analysis — and a three-hour window from complaint to removal assumes that process can be reliably compressed for every piece of flagged content at scale. The now sits as the legal standard in a market no major platform can afford to exit. Platforms…