AI Flooded the Feed — Now It Is Breaking the Trust That Made Social Work

Social platforms were not built on content — they were built on the credibility of human presence. That credibility is gone from enough of the feed that users who spent years building audiences are now describing the experience in terms of machinery, not community ^[4]. The shift is not rhetorical. When marketers using AI agents reclaim hours of work weekly and report measurable ROI gains from , the math works for the sender and destroys the experience for the receiver. What the adoption curve does not…