AI & Environment··
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AI Video Is Burning Resources for Content Nobody Needs
The argument that AI-generated video wastes extreme energy on worthless content has moved from fringe alarm to consensus faster than the labs anticipated.
The original environmental case against AI targeted training runs — a cost that the industry could absorb by pointing to diminishing returns per model generation and efficiency improvements. That argument has been made obsolete by the shift to inference at scale. The question is no longer how much energy it took to build the model; it is how much energy it takes to generate a three-second clip of a dancing cartoon that gets seven views before the algorithm buries it. That reframe is where the conversation has settled, and it…