The influencer-to-viewer pipeline for AI tools has matured quickly enough that labs and startups now run coordinated campaigns through creators—referral URLs with UTM parameters, promo codes, and affiliate structures are standard [4][5]. What has not matured at the same pace is disclosure practice. The TRAE SOLO campaign running through Tech With Tim embeds its referral tracking in the video description rather than the opening seconds of the video, which is precisely where the commenter who flagged it expected to find it. That gap—between where disclosure is legally adequate and…