Sora's failure was not a surprise discovery made at shutdown — the cost structure was visible to anyone paying attention. At $20 a month per subscriber and $15–18 per 60-second video [19], the product required either a fundamental shift in inference efficiency or a volume of usage so low that the company was barely running the service. Neither condition was met. The Bluesky post that captured this in two sentences [19] spread because it named a structural reality the company's public communications had not acknowledged — and because the community…