The California Bar hallucination warning [4] and the BBC 'AI-free' labeling push [8] appeared in the same feeds, in the same news cycle, tagged with the same phrase. They have different actors, different legal frameworks, different harms, and different remedies. The fact that one label absorbs both is not a coincidence of scheduling — it is the label doing what it was built to do. 'AI ethics' operates as a coalition term: it lets institutions signal concern without specifying what they are concerned about, because specificity would force them to…